Core Principles
We approach sports card investing with the same rigor as traditional asset classes. Every recommendation is backed by data: population reports, historical sales, market trends, and player performance metrics.
Our focus is on asymmetric opportunities—cards where the potential upside significantly outweighs the downside risk. We're not chasing hype; we're identifying value before the market catches on.
What We Look For
Population Dynamics
Scarce cards with low populations and strong collector demand. We analyze grading trends to anticipate future supply.
Player Trajectory
Athletes on the verge of career-defining moments—contract years, championship runs, milestone achievements.
Market Inefficiencies
Sports or leagues that are undervalued relative to their global audience and growth potential.
Set Significance
Flagship rookie cards from important releases. Not all rookies are equal— we prioritize the cards that collectors actually want.
Risk Management
Every investment carries risk. Players get injured. Markets shift. Sentiment changes. We acknowledge these realities and factor them into our analysis.
Our scenario analysis (Bear/Base/Bull cases) helps you understand the range of possible outcomes. We're transparent about what could go wrong, not just what could go right.
Diversification matters. Don't put all your capital into a single card or player. Build a portfolio across different sports, players, and time horizons.
Time Horizons
We're not day traders. Our typical investment thesis spans 12-36 months. Some opportunities require patience—the best returns often come from holding through volatility.
For certain players—Hall of Fame locks, franchise cornerstones, generational talents—we think in terms of 3-5+ years. These are the cards you accumulate during career lulls and hold through the noise. The real gains come from conviction when others lose patience.
And some cards? You never sell. The Jordan rookie you pulled as a kid. The Messi RC that got you into collecting. The Ohtani auto from his rookie year. Not everything is about ROI—some pieces are about legacy, about being part of the story. We'll always distinguish between investments and collection pieces.