NFL

    The 2027 Heisman Portfolio: Buying the Next Cycle Before It Exists

    Three former #1 recruits inherit three blue-blood programs simultaneously. Their cards cost nothing today. Here's the pre-seed investment thesis for the 2027 season and 2028 NFL Draft.

    February 17, 2026

    Executive Summary

    • This is pre-seed investing: buying cards of former #1 recruits before they have any college production
    • The Big Three — Bryce Underwood (Michigan), Tavien St. Clair (Ohio State), Keelon Russell (Alabama) — all inherit blue-blood programs after the 2026 exodus
    • Ohio State's QB pipeline has produced three first-round picks in six years — St. Clair is next in line at $2–$10 per card
    • The January 2027 draft declaration window is the single most important catalyst — build positions before that date
    • Two-year hold thesis: NIL cards at $2–$40 today could become $200–$2,000+ NFL rookie card precursors

    In the last issue, we mapped the 2026 Heisman race and identified Julian Sayin, Dante Moore, and Jeremiah Smith as the best risk-adjusted card positions for the upcoming season. Those were Series A bets — known quantities with quantifiable edges. This issue is different. This is pre-seed.

    Why Look Two Years Out?

    We're identifying players who are former #1 overall national recruits, Elite 11 finalists, and Gatorade National Players of the Year — five-star prospects who have been developing behind veteran starters at the three most prestigious programs in college football — and will likely be Heisman frontrunners and top-5 NFL Draft picks within 24 months.

    The logic is simple: in a market where a Heisman winner's flagship rookie card can 50-100× in a single season, the most asymmetric returns come from buying before the player has any college production. By the time Bryce Underwood or Tavien St. Clair are leading their teams to the College Football Playoff in 2027, the market will have already priced it in. The window is now.

    The Setup

    After the 2026 season, most current Heisman contenders will declare for the 2027 NFL Draft: Arch Manning, Dante Moore, Jeremiah Smith, Julian Sayin (if big year), likely CJ Carr. The 2027 Heisman field will be wiped clean. Three five-star QBs — all former consensus top-5 national recruits — step into the vacuum at Michigan, Ohio State, and Alabama. Their trajectories are about to accelerate.

    The Departures — Who Leaves After 2026

    PlayerSchoolDraft ProjectionDeparture Confidence
    Jeremiah SmithOhio State#1 Overall99% — Generational WR
    Dante MooreOregonTop 395% — Already turned down top-5 money
    Arch ManningTexasTop 5-1090% — Junior year, Manning timeline
    Julian SayinOhio StateTop 5-1585% — If Heisman-caliber year
    CJ CarrNotre DameLate 1st–2nd75% — Could return if underwhelming
    Marcel ReedTexas A&M1st-2nd Round70% — Needs clean 2026
    Brendan SorsbyTexas Tech1st Round85% — Already had draft buzz

    This mass departure creates the most wide-open Heisman field since 2025 — which, not coincidentally, produced Mendoza's out-of-nowhere championship run. History repeats when the field clears.

    The Big Three — 2027 Heisman Frontrunners

    Three players will enter the 2027 season as the most likely Heisman candidates. All three share the same profile: former consensus top-5 national recruit, developed behind a veteran starter, inheriting a blue-blood program with elite supporting casts. The comp for all three is Bryce Young — five-star, sat behind a veteran, won the Heisman in his first full year as starter.

    Bryce Underwood

    QB · Michigan · Will be RS Sophomore in 2027 · #1 Overall Recruit (2025 Class)

    #1 Recruit
    #1
    Natl Recruit
    5★
    Consensus
    6'4"
    228 lbs
    2,428
    Fr. Pass Yds
    QB1
    2028 Draft
    The thesis: Underwood is the safest bet in the 2027 class because he'll have the most starting experience. He started every game as a true freshman at Michigan in 2025 — only the fourth true freshman QB to ever start at Michigan. By 2027, he'll have 25+ starts. The Caleb Williams comp: raw freshman → polished sophomore → Heisman winner. At 6-4, 228, Underwood has prototype NFL size, verified arm strength, and dual-threat mobility. Michigan signed five-star RB Savion Hiter in the 2026 class, giving Underwood a more complete offense. Early 2028 draft boards already have him as the consensus QB1.
    Strong BuyHighest Floor

    Tavien St. Clair

    QB · Ohio State · Will be RS Sophomore in 2027 · #4 Overall Recruit (2025 Class)

    #4 Recruit
    #4
    Natl Recruit
    5★
    Rivals #1 QB
    6'4"
    225 lbs
    104
    HS Career TD
    QB2
    2028 Draft
    The thesis: St. Clair is the highest-ceiling play in the entire 2027 class. If Sayin declares (the most likely scenario), St. Clair steps into the exact same cockpit that produced C.J. Stroud (#2 overall pick), Justin Fields (#11 pick), and Dwayne Haskins (#15 pick). Ohio State signed five-star WR Chris Henry Jr. — the #1 ranked receiver in the 2026 class — who profiles as the next Jeremiah Smith. St. Clair could inherit a Smith-caliber weapon. The market has priced in zero of this. St. Clair has no premium cards. His name isn't in any Heisman conversation. That's the entire opportunity.
    Strong BuyHighest Ceiling

    Keelon Russell

    QB · Alabama · Will be RS Sophomore in 2027 · #2 Overall Recruit (2025 Class)

    #2 Recruit
    #2
    Natl Recruit
    5★
    Gatorade NPOY
    6'3"
    194 lbs
    55
    HS Sr. TD
    QB3
    2028 Draft
    The thesis: The Bryce Young blueprint, redux. Russell was the National Gatorade Player of the Year — the same award Young won before his Heisman season. He sat behind a veteran as a true freshman. His high school resume: 4,177 passing yards and 55 touchdowns as a senior at Duncanville, with a career 70.8% completion rate. OC Ryan Grubb has compared Russell's field vision to Michael Penix Jr. The dual catalyst for 2027: if Russell wins the starting job in 2026 and has a strong first year, he enters 2027 as a second-year starter with Ryan Williams as his top target.
    BuyBest Brand Premium

    The Ohio State Pipeline — Why It Matters for Cards

    No program in college football has produced more consistently valuable NFL QB draft picks in the modern era. The pattern compounds because each QB generation throws to elite receivers: Olave/Wilson → Jaxon Smith-Njigba → Marvin Harrison Jr. → Jeremiah Smith → Chris Henry Jr. (2026 five-star signee). The supporting cast reloads every year.

    2019

    Dwayne Haskins

    4,831 yds, 50 TD. #15 overall pick. Heisman finalist. One-year starter.

    2021

    Justin Fields

    Transfer from Georgia. #11 overall pick. Heisman finalist.

    2023

    C.J. Stroud

    8,123 career yds, 85 TD. #2 overall pick. Two-time Heisman finalist.

    2025

    Will Howard

    Transfer from Kansas State. Mid-round pick. Solid floor.

    2026

    Julian Sayin

    3,610 yds, 32 TD, 77% comp. Heisman finalist. Likely declares.

    2027

    Tavien St. Clair

    Five-star from Bellefontaine, Ohio. The next cycle begins →

    YearPlayerDraft PositionStatsNotes
    2019Dwayne Haskins#15 Overall4,831 yds, 50 TDHeisman finalist. One year as starter.
    2021Justin Fields#11 OverallTransfer from Georgia. Heisman finalist. Two years as starter.
    2023C.J. Stroud#2 Overall8,123 career yds, 85 TDTwo-time Heisman finalist. Two years as starter.
    2025Will HowardMid-Round PickTransfer from Kansas State. One year. Solid floor.
    2026Julian SayinProjected Top 5-153,610 yds, 32 TD, 77% compHeisman finalist. Returning for another year.
    2027?Tavien St. ClairProjected QB2 (2028)Five-star. The next cycle begins.
    The Card Implication: Every Ohio State QB who started for two years became at minimum a first-round pick (Fields #11, Stroud #2). Every OSU QB who started for even one year became at minimum a Heisman finalist or fringe first-rounder. St. Clair's floor is a first-round pick and Heisman finalist if he starts for Ohio State in 2027. That floor isn't priced into any card on the market because he hasn't played yet.

    Tier 2 — The Wild Cards

    Beyond the Big Three, several scenarios could produce surprise Heisman contenders in 2027:

    CJ Carr (if he returns)

    QB · Notre Dame · Would be Junior in 2027

    75% declares
    2,741
    2025 Pass Yds
    24
    Pass TD
    66.6%
    Comp %
    3 yrs
    If Returns
    If Carr has a good-not-great 2026 — say, 3,000 yards, 25 TDs, one early loss — he could return for a third year. A three-year starting QB at Notre Dame with revenge motivation is a terrifying Heisman candidate. This is unlikely (75% chance he declares) but worth monitoring. His cards would already be mid-priced from two years of production, making the upside smaller than the Big Three.
    Hold If You OwnLow Probability Return

    Faizon Brandon

    QB · Tennessee · Will be RS Freshman in 2027 · #1 QB in 2026 Class (247Sports)

    #1 QB '26
    #1
    2026 QB Rank
    6'3.5"
    200 lbs
    Heupel
    System
    Dual
    Threat
    Brandon is the top-ranked QB in the 2026 recruiting class — a dual-threat from Greensboro, NC, who scouts describe as having "one of the most complete physical skill sets" in the cycle. He signed with Tennessee under Josh Heupel's up-tempo, stat-inflating offense — the same system that made Hendon Hooker a Heisman finalist. If Brandon starts as a true freshman in 2026 and shows even a flash, he enters 2027 with a year of experience in an offense designed to produce massive numbers.
    Speculative BuySystem Play

    Dia Bell

    QB · Texas · Will be RS Freshman in 2027 · Five-star · Manning's Successor

    5★
    5★
    Recruit
    Sark
    System
    Texas
    Program
    Heir
    To Manning
    Bell is the heir apparent to Arch Manning at Texas. A five-star from American Heritage in Fort Lauderdale, Bell signed with Steve Sarkisian's program and projects as the next starting QB once Manning departs. If Manning declares after 2026 (90% likelihood), Bell steps into one of the most talent-rich rosters in the country. Sarkisian's track record with QBs (Tua at Alabama, Manning at Texas) means Bell will be developed properly.
    Speculative BuyDepends on Manning Declaration

    Jared Curtis

    QB · Vanderbilt · Will be RS Freshman in 2027 · Five-star · Flipped from Georgia

    5★ → Vandy
    5★
    Recruit
    Kiffin
    System
    Vandy
    Flipped from UGA
    Narrative Value
    Curtis is the chaos candidate. The first five-star to commit to Vanderbilt in the modern recruiting era, flipping from Georgia to play under Lane Kiffin. Kiffin's offensive system is a stat machine — it inflated Jayden Daniels' numbers at LSU, Darian Mensah's at Tulane, and could do the same for Curtis. If Vanderbilt surprises in 2027, Curtis-in-Kiffin's-system is a dark horse with a real narrative: "the five-star who chose Vandy."
    Deep Speculative100× or Zero
    Risk: It's Vanderbilt. The program has never produced a Heisman candidate. The SEC is brutal. This is a true venture bet — size accordingly.

    2028 NFL Draft — QB Class Projection

    The 2028 NFL Draft QB class is shaping up to be one of the deepest in recent memory. All three of the Big Three are projected in the top-3 QB slots, and early scouting boards are already forming.

    Draft RankPlayerSchoolKey Selling PointRisk Factor
    QB1Bryce UnderwoodMichiganMost starts, dual-threat, prototype sizeMichigan's program stability
    QB2Tavien St. ClairOhio StateOSU pipeline, elite arm, best supporting castOne-year starter discount
    QB3Keelon RussellAlabamaPenix comp, accuracy, Alabama brandSlight frame, Bama trajectory
    QB4Jaden RashadaGeorgiaFormer five-star, athletic upsideTransferred multiple times
    QB5CJ Carr*Notre DameThree-year starter (if returns)Probably declares 2027
    The card market implication: these players' NFL rookie cards (Bowman Chrome, Prizm, National Treasures) won't exist until 2028-2029, but their college NIL cards exist now — or will by Fall 2026. The pre-NFL-card window is where the most asymmetric returns live. A Julian Sayin NIL auto at $10 today could be the precursor to a $500+ Prizm rookie auto if he goes top-10 in the 2027 draft. The same math applies to Underwood, St. Clair, and Russell for the 2028 class.

    The Comp Framework — Historical Parallels

    2027 CandidateHistorical CompWhy It FitsOutcome of Comp
    UnderwoodCaleb Williams (2022)Raw freshman → polished sophomore. Dual-threat at blue blood.Won Heisman. #1 pick.
    St. ClairC.J. Stroud (2021)Five-star who sat behind veteran. Inherited loaded OSU roster.Heisman finalist. #2 pick.
    RussellBryce YoungFive-star at Alabama. Sat behind veteran. Gatorade NPOY.Won Heisman. #1 pick.
    BrandonHendon HookerAthletic QB in Heupel's up-tempo Tennessee system.Heisman finalist.
    BellArch ManningFive-star inheriting Sarkisian's Texas offense.TBD — strong early returns.
    CurtisJayden DanielsDual-threat QB in stat-inflating offensive system.Won Heisman. #2 pick.

    Portfolio Construction

    The 2027 portfolio is structured differently than 2026 because we're buying earlier in the cycle. Position sizes should be smaller, hold periods longer, and expectations calibrated for a two-year payoff window.

    2027 Portfolio Allocation

    40% Core (Underwood, St. Clair, Russell)
    30% Growth (Brandon, Bell)
    30% Deep Spec (Curtis, 2026 FR surprises)

    Entry Strategy by Player

    PlayerWhat to BuyPriceFirst CatalystSecond CatalystUpside
    UnderwoodAny 2025 NIL auto / Panini college card$10–$40Michigan 2026 season2027 Heisman run20–80×
    St. ClairAny NIL card available (very few exist)$2–$10Sayin declares (Jan 2027)Named OSU starter (Spring '27)50–200×
    RussellNIL base cards / any Alabama product$3–$15Wins 2026 starting jobStrong 2026 season30–100×
    BrandonWill have first cards Fall 2026N/A yetNamed Tennessee starterEarly 2026 flash50–200×
    BellWill have first cards Fall 2026N/A yetManning declaresNamed starter 202730–150×
    CurtisWill have first cards Fall 2026N/A yetAny Vandy success momentNational attention100–500×
    The Key Play: Tavien St. Clair cards at $2–$10 are the single most asymmetric position in the sports card market right now. He is a former #4 overall national recruit at the program that has produced three first-round QBs in six years, about to inherit a loaded roster with a potential top-ranked receiver. His cards cost less than a cup of coffee. If St. Clair becomes the starter and has even a B+ 2027 season, those cards are worth $200–$500. If he wins the Heisman and goes top-5 in the 2028 draft, the Prizm rookie auto is a four-figure card. You're buying equity in a seed-stage company with a proven accelerator.

    Scenarios and Probabilities

    Unlike the 2026 portfolio, where we can assign odds with reasonable confidence, the 2027 thesis depends on conditional events. Here's the decision tree:

    Scenario A: The Chalk — 45% Probability

    Sayin, Moore, Manning, Smith all declare after big 2026 seasons. St. Clair starts at OSU, Russell starts at Bama, Underwood returns as experienced Michigan QB. The Big Three dominate the 2027 Heisman race. Card values: Core positions 20–50× from today's prices.

    Scenario B: The Surprise Return — 20% Probability

    One or more of Sayin/Manning/Carr returns for 2027, absorbing Heisman probability from the Big Three. This compresses the upside for St. Clair (if Sayin stays) or Russell (if a veteran QB transfers to Alabama). Card values: Core positions still 10–20× but ceiling is lower.

    Scenario C: The Dark Horse — 25% Probability

    A player nobody is discussing right now — a transfer QB, a 2026 freshman who breaks out immediately — captures the Heisman narrative. This is the Mendoza scenario. Card values: Venture positions potentially 100–500×, core positions still appreciate but less dramatically.

    Scenario D: The Injury / Bust — 10% Probability

    One or more of the Big Three underperforms or gets injured, creating a true wide-open race. This is the worst case for concentrated portfolios but fine for diversified ones. Card values: Mixed. This is why position sizing matters.

    In all four scenarios, diversification across the Big Three protects capital. The only unrecoverable outcome is concentrated exposure to a single player who busts — which is why we size the Big Three equally and keep venture bets small.

    The Catalyst Calendar

    The 2027 thesis plays out over 24 months. Here are the dates that matter:

    DateEventImpact
    Mar–Apr 2026Spring practices beginRussell vs. Mack QB battle at Alabama. First real signals.
    Aug 2026Starting QBs announcedRussell, Underwood confirmed starters → first card price pop.
    Sept–Dec 2026Season plays outUnderwood Year 2 tape. Russell Year 1 tape. St. Clair still waiting.
    Dec 2026Heisman ceremony2026 winner announced. Shapes who leaves.
    Jan 2027NFL Draft declarationsTHE pivotal moment. If Sayin declares → St. Clair's value skyrockets.
    Mar–Apr 2027Spring practicesSt. Clair named OSU starter. First NIL card premium spikes.
    Aug 2027Preseason polls / odds2027 Heisman odds publish. Big Three likely top-5 favorites.
    Sept 2027Season kicks offCards begin moving on game-by-game results. Alpha window closes.
    Dec 2027Heisman ceremonyOne of the Big Three likely wins. Card values crystallize.
    Apr 2028NFL DraftRookie card transition. Bowman/Prizm rookie autos unlock big-money market.

    The Bottom Line

    Two-year sports card investing is a game of structural pattern recognition. The patterns here are as clear as they've ever been:

    1. Ohio State produces first-round QBs like clockwork. Haskins, Fields, Stroud, and likely Sayin. St. Clair is next in line. The pipeline is the edge.
    2. Five-star QBs who sit behind veterans and then start at blue bloods have the highest hit rate in college football. Bryce Young sat, then won the Heisman. Stroud sat, then went #2 overall. Underwood, St. Clair, and Russell all fit this pattern.
    3. Card prices at the pre-production stage are essentially zero. St. Clair cards at $2–$10. Russell cards at $3–$15. Underwood cards at $10–$40. These are pre-seed entry points for players whose NFL rookie cards will be $200–$2,000+ if they hit their projections.
    4. The catalyst calendar is defined. January 2027 (draft declarations) is the single most important date. Build positions before that date. Everything after is reactive.
    Final Positions — 2027 Portfolio:

    Highest conviction: Tavien St. Clair — best pipeline, best supporting cast potential, cheapest entry price.
    Safest bet: Bryce Underwood — most experience, known quantity by 2027, consensus QB1.
    Best brand: Keelon Russell — Alabama pipeline, Bryce Young comp, Grubb system.
    Best venture: Jared Curtis — five-star at Vandy in Kiffin's system. The definition of asymmetric.

    Position size accordingly. Hold for 24 months. Let the pipeline do the work.

    Disclaimer: This is not financial advice. Sports card values are volatile and speculative. All projections are based on publicly available data as of February 2026 and involve significant uncertainty over a two-year horizon. Past performance of player pipelines, draft outcomes, and card appreciation does not guarantee future results. The author may hold positions in cards discussed. Do your own research.

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